20 Best Places to Buy Sex Toys Online in 2026, According to Sex Experts

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On February 5, 2026

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Valentine’s Day is just around the corner and now’s the perfect time to explore gifts that bring a little more pleasure into you and your partner’s lives. Sure, fancy chocolates and roses are nice, but why not invest in something that’ll last beyond February 14th? Something that’s a win-win for both you and your partner. Or maybe you’re untethered and looking to treat yourself this winter. We’ve got you covered with our guide to the best online sex toy sites for 2026, plus all the places where you can score deals ahead of the big holiday.

Long gone are the days of having to go to an adult boutique to buy sex toys — *so* many sex toy sites exist online! Not that there’s any shame at all in shopping for things like vibrators, but some of us want a more private shopping experience. That’s why if you ask practically anyone nowadays where to buy sex toys, “online” is the go-to answer — and we’re not just talking Amazon (although you’ll find some good options there, too). The best sex toy sites deliver your goodies in discreet packaging, too, which is a bonus. So there’s really no good reason not to take the wheel of your own self-pleasure journey, especially in an era where we understand more than ever before about the magical ways in which our bodies work.

With new trends, updated products and technology, there are a lot of options to sift through online. Shopping for sex toys can feel intimidating for first-time buyers and experienced users alike. To help you navigate the experience, we’re narrowing down the options and sharing our favorite pleasure products to spice up your Valentine’s Day.

Top 20 Best Places to Buy Sex Toys Online in 2026

Best Overall: Womanizer
Most Reputable: Good Vibrations
Most Convenient: Amazon
Best Selection: LoveHoney
Best-Known: Babeland
Best on a Budget: PinkCherry
Best for Couples: Organic Loven
Best for Strap-ons: Wet for Her
Best for a Gentle Touch: Adam & Eve
Best for Intense Vibrations: Le Wand
Best for Bundles: Maude
Best for Beginners: Dame
Best Woman-Owned: Unbound
Best for All Bodies: Wild Flower
Best Beauty Site: Ulta
Best High-End: LELO
Best for Long-Distance: We-Vibe
Best Celebrity-Approved: Bellesa Boutique
Best Aesthetics: ZALO
Best Inclusivity: Cute Little Fuckers

“Most [women] weren’t taught that our pleasure matters, or that only 18.4 percent of women can orgasm from penetration alone without any clitoral stimulation,” millennial sex and relationship coach Catherine Drysdale (a self-proclaimed “orgasm queen”) tells SheKnows. “This means that many of us need to focus on clitoral stimulation — and lots of it — in order to reach that big O.” She says that focusing on how to give yourself pleasure isn’t just a fun way to spend some solo time — it can help you understand how to enhance your experience with partner, too.

What To Look for When Shopping for Sex Toys Online

“I love it when people come to me asking for recommendations for sex toys — but they’re often surprised when I don’t have a quick answer for them, because it depends on what you’re wanting out of a sex toy,” says Drysdale, whose MULTI-ORGASMIC course helps her students discover how to get “there.” She says that to really understand what you’d enjoy in a sex toy, ask yourself:

What kind of sensation are you looking for? Are you looking for something with more or less intense vibration patterns, for instance, or with or without features like suction and penetration?
What kind of material do you want? Does it need to be latex safe or compatible with oil-based lubes?
Is this for solo or partnered play? Or both?
Does it need to be waterproof, discreet, or quiet? Do you want something that plugs into the wall, is rechargeable, or takes a battery?
How easy is it for you to clean your toys? Do you have a space for you to wash and dry them before and after use, or do you need something that’s compatible with a disinfectant wipe or spray?
What’s your budget?

What To Avoid When Shopping for Sex Toys Online

“It’s important to make sure that you’re purchasing your toys from a reputable supplier that has good quality materials that are body safe,” notes Drysdale. She says that silicone makes for the best sex toys, because it’s a body-safe, non-porous, and easy-to-clean material. Beyond that, glass, metal and ABS plastic are great choices. Drysdale recommends avoiding anything else.

Drysdale also suggests trusting online reviews or personal and expert recommendations as opposed to just clever branding. “There’s nothing worse than getting swindled by marketing for a product that doesn’t deliver what is promised,” she said. To further ensure you don’t get swindled, check the return policy and the warranty before clicking ‘complete purchase. “And if you’re like me who constantly loses your chargers, find something with a universal charger so it’s easy to replace if your cord goes missing.”

How to Tell If An Online Sex Toy Shop Is Reputable

Just like shopping for anything else online, you want to be sure you’re getting your products from a site that you can trust. But, how exactly can you tell what’s reputable and not? According to Kristin Trame, Lead Sex and Intimacy Advisor at Intimacy Advisor, there are a few key things to be mindful of.

For one, does the store have a return policy? “Reputable sex toy retailers and companies will have return policies, sell an array of different products, and also have a selection of cleaning products that you can use to clean your toys after use,” Trame tells SheKnows. “There are a lot of fly-by-night websites that sell discounted sex toys, but often these are made with materials that aren’t body-safe and also won’t be able to assist you in refunding or returning a faulty item.”

If you’re new to buying sex toys online, shopper reviews are your friend. Per Trame, numerous sex toys sites have active customers that are more than willing to share their honest reviews about products. “Sometimes in pretty detailed fashion,” she says.

In addition to taking the time to read through shopper reviews, Trame also recommends checking out websites and blogs or vlogs dedicated to reviewing sex toys. Intimacy Advisor (which she is the lead advisor for), Kinkly, and HerToy are just a few sites she personally recommends. “These are filled with helpful information about various toys.”

What Are the Best Sex Toy Sites in 2026?

Most of the online sex toy retailers do so much of the work for you: They highlight their bestsellers, include reviews from happy customers, and even get down to the nitty-gritty of details on the products, from how loud and buzzy it is, to how powerful it is and if it’s best used externally or internally. The best part is, with such a range of retailers, you can choose to invest big bucks into your sex toy collection if you really want to build it out, or you can spend under $50 on a tried-and-true vibrator.

We did some pre-shopping for you to get the process started. Ahead, you’ll find tons of specialty retailers (many of which are women-owned!) and boutiques with a few big chain stores mixed in and even a surprising beauty shop with some great options. Here are our favorite places to buy sex toys online, plus a standout product from each retailer that you should add to your cart immediately and some pointers on how to use the toys either solo or with a partner.

With Valentine’s Day coming up fast, we even found a few really good deals that can save you money (up to 80% off!). Even better, we tell you where you can score sex toys absolutely free. So, check those out below.

This article was updated on February 5, 2026 with the latest retailer information, product updates, and expert-backed recommendations.

Where to Buy Sex Toys Online (2026)

Womanizer Next Duo

Best Overall

Womanizer is known for its impressive range of toys made with the most groundbreaking and up-to-date air pressure technology that works to create various waves of stimulation for the clitoris, g-spot, and more. Its superior product design allows for pleasure without any complicated or unnecessary parts.

Not sure what to pick up? Try the brand new Next Duo which features a dual stimulator that unites Womanizer’s 3D Pleasure Air with We-Vibe’s deep, rumbly G-spot vibrations. This powerful combination is designed to create next-level blended orgasms that feel more natural, more intense, and more personal than ever before, according to the brand.

Valentine’s Day Deal: Get up to 60% off their selection of toys. Plus, you can choose a free Womanizer with ever purchase of $199 or more. Who doesn’t love a free toy deal?

Where to Buy Sex Toys Online (2026)

LELO

Best High-End

LELO toys are kind of like the Rolls Royce of sex toys. Don’t get us wrong, all of the toys on this list are top quality, but if you want something extra to expand your collection, invest in a LELO toy. The helpful thing about the site itself is that it includes diagrams of how the product can be used to maximize pleasure.

This one, the Lelo Dot, has a curved loop handle that is easy to grip, and its soft, flexible silicone tip is especially gentle and precise. It easily slides between the labia and is unobtrusive when used during sex.

Valentine’s Day Deal: Lelo’s Valentine’s Day sale has deals up to 50%. Additionally, you can score a free Lelo Dot Travel with the purchase of $199 or more. Considering the toy is $100 regularly, that’s an incredible offer.

Where to Buy Sex Toys Online (2026)

We-Vibe

Best for Long-Distance

We-Vibe specializes in app-controlled toys that are great for those of us in long-distance relationships — or who just love the feeling of giving up a little control in the bedroom.

The sleek and tech-savvy toys have found fans around the world, and one of the brand’s bestsellers is the simple yet effective Sync 2. Dubbed “the original couple’s vibrator,” popping in this G-spot and clitoral vibrator gives the power to your partner and their smartphone, plus it’s “whisper-quiet” to keep things discreet.

Valentine’s Day Deal: Save up to 60% on We-Vibe’s selection of premium sex toys, this Valentine’s Day. If you spend over $199, you can even choose a free toy (which is valued at up to $129!).

Where to Buy Sex Toys Online (2026)

Bellesa Boutique

Best Celeb-Approved Brand

You might remember Bellesa‘s viral collab with Demi Lovato (which resulted in the cute Demi Wand), but she’s not the only celeb who shows her love for the brand: Ashley Benson, Saweetie, Kerry Washington, and Jameela Jamil have also posed with their cute Bellesa vibes.

Many of the smaller toys, including the uber-popular AirVibe, also fit into tiny cases the size of a make-up compact — talk about discreet. The AirVibe also has over 3,000 positive reviews, with shoppers saying they’re “completely amazed” by how good it is. “This toy had me seeing stars,” one person wrote. “I’ve never been able to make myself orgasm like that before.”

Valentine’s Day Deal: Bellesa Boutique has several free sex toy offers, depending on how much you spend. For instance, you can snag their Thrust & Pebble combo ($209 value) for free with a purchase of $109 or more. Best part? You don’t need to spend over $100 to earn free products. In fact, the minimum spend for a free toy is $69. There are special promo codes for each.

20 Best Places to Buy Sex Toys Online in 2026, According to Sex Experts

Where to Buy Sex Toys Online (2026)

Lovehoney

Best Product Selection

You can find just about anything you could ever possibly be into at Lovehoney. It’s a great place to buy sex toys online because it truly has something for everyone. It’s stocked with lingerie, sexual health products for people of all genders, including anyone going through menopause, and much, much more. Not only do we love the product selection, we’re also big fans of their packaging. Every order is sent in a discreet brown box or padded envelope, so no one but you will know what’s inside.

If you’re wanting something a little less intense and only focused on the clit, grab the Lovehoney Heart Duo. This cute little heart-shaped clitoral suction and licking stimulator is waterproof for wet adventures in the bath or shower.

Valentine’s Day Deal: As part of Lovehoney’s Valentine’s Day Sale, you can score up to 70% off sex toys, lingerie, and more. In fact, nearly everything on site is on sale. To make things even sweeter, signing up for e-mails can get you an extra 20% off.

Where to Buy Sex Toys Online (2026)

Good Vibrations

Best O.G.

With a name that nails it — and the URL to match — you would think that Good Vibes must have been around for a while. And you’d be right: the brand was founded in 1977 by a San Francisco woman who wanted to turn the tables on the traditional sex toy industry and have it focus more on females. In the 46 years since it’s been in operation, Good Vibrations has grown and changed with the times. It became the first shop to eschew toys made with phthalates — taking a stance for body-safe materials — as well as cater to people across the gender spectrum.

We love the Radiant Rose, a palm-sized toy that may look soft and sweet, but it’s packing serious flower power with suction and vibration that will make your clit (or nipples) blossom with bliss. Whether you’re exploring pleasure solo, adding it into partner play, or even pairing it with your fave G-spot toy, this hand-held rose toy sensation lives up to the hype.

Valentine’s Day Deal: Get up to 70% off best-selling toys. Plus, score free second day shipping with orders of $200 or more (if you place an order by February 10).

Where to Buy Sex Toys Online (2026)

Amazon

Most Convenient

When it comes to convenience, you can’t do better than Amazon: The retailer carries a variety of toys that have thousands of five-star reviews and boast reasonable prices. The caveat here (and most sex toy experts will agree) is that you do need to be wary of counterfeit, and low-quality products that haven’t been vetted. So before you click “add to cart,” always make sure to read through the reviews, as well as the actual materials the toy is made out of.

We spotted this $9 classic wand from Sikxtoa made from medical grade, smooth silicone that’s easy to clean and feels great. It also has wow-worthy features such as: 20 vibration modes and eight vibration intensity settings, a good battery (it’s charged via USB), and it has a compact, discreet size.

Valentine’s Day Deal: Amazon has a ton of discounts on sex toys ahead of Valentine’s Day. Some stand-out options that are on sale include the Womanizer Duo 2 Rabbit Vibrator, the Lelo Soraya 2 Rabbit Vibrator, and the Satisfyer Pro 2 Clitoral Stimulator.

Where to Buy Sex Toys Online (2026)

PinkCherry

Best Budget-Friendly

If you’re looking to get off and save money in the process, PinkCherry hits the spot. Not only do they carry a wide range of products with a decent assortment of very affordable, but their deals and discounts are off the charts. They have an entire clearance section full of vibrators, suction toys, and more up to 80 percent off. (!) The brand also has an educational blog that helps you learn more about your purchases and how to use them.

One of them is the PinkCherry Bullet Vibe, a customer favorite that’s less than $15. It’s a classic bullet for stimulating the clitoris as well as other erogenous zones, like your nipples.

Valentine’s Day Deal: PinkCherry has “love-struck” Valentine’s Day deals to get you in the mood for the season. Right now, clearance items are up to 80% off, while everything else is 40% off.

Where to Buy Sex Toys Online (2026)

Wet for Her

Best for Strap-Ons

Wet for Her is a sex toy brand that was founded by lesbians, and the brand celebrates all things queer and LGBTQIA+. Take a look at their joyful online storefront and you’ll find everything from Rainbow themed dildos to scissoring vibrators. Wet for Her celebrates sexuality in all its forms, offering a guide for beginners, transgender gear and an “orgasmic reward program.”

One of the shop’s top new products is the Comze 2.0, a strap-on that loves giving as much as receiving. With 10 vibration speeds and a grinding base featuring a raised clit stimulator for the wearer, everyone wins.

Valentine’s Day Deal: Wet for Her is offering up to 60% off their selection of sex toys, strap-ons, harnesses, and more, if you make your purchase before February 8th. Keep in mind, that’s also the deadline for standard shipping.

Where to Buy Sex Toys Online (2026)

ZALO

Best Aesthetics

If you’re the kind of person who wants your sex toys to double as statement decorations on your nightstand, ZALO is the shop for you. This brand is dedicated to making all their products gorgeous as well as orgasmic, aiming for an “ornate, eye-catching aesthetic” that includes gold plating and real Swarovski crystals.

Why not start with the elegant Rosalie Rabbit Vibrator. The Rosalie’s ultra high-powered, whisper-quiet dual motors bring orgasmic sensations to your clitoris and G-spot, while the smooth, bulbous tip evokes a delicious sensation of pressure and With Bluetooth connectivity, the Rosalie links to your smartphone to unlock remote access as you move through each of the eight fully adjustable vibration modes. It also includes a delicate jewelry-grade 24 karat gold chain and handcrafted gold plated tip, with velvety Softek coating for the ultimate in luxury and comfort.

Valentine’s Day Deal: Use the code ZALOLOVE to get 10% off.

Where to Buy Sex Toys Online (2026)

Adam & Eve

Best for a Gentle Touch

Adam & Eve is packed with plenty of toys regardless of the stimulation you crave. The Satisfyer Number 1 Air Pulse Clitoral Stimulator is one of the retailer’s highest-reviewed toys, and for a good reason: It provides waves of air pressure technology focused on your clit and nipples, creating unique blowing and sucking sensations that feel a lot like oral.

Valentine’s Day Deal: Adam & Eve is offering 50% off two items, plus half off shipping when you use the code REWARD50 at checkout.

Where to Buy Sex Toys Online (2026)

Le Wand

Best for Intense Vibrations

Perhaps you’ve seen them, or perhaps you’ve used them. Vibrating wands that look similar to a body massager you might find on The Sharper Image are the bread and butter of Le Wand. The Le Wand Petite Massager, a slightly smaller version of the original, has six pulsation patterns and 10 vibration intensities, but it has all of the power of the full-size version for you to enjoy.

Valentine’s Day Deal: Use the code LWVDAY30 at checkout to get 30% off your order.

Where to Buy Sex Toys Online (2026)

Maude

Best for Bundles

Are you a fan of the clean girl aesthetic? You need to shop at the woman-owned brand Maude. They have sexual wellness products, including lubes, massage oils, and even condoms in their trademark sleek, minimalist packaging.

We also love it because of their cheeky names for their sex toy bundles, like Vibe+Shine, which includes the brand’s trademark three-speed external silicone vibrator and their organic aloe-based lubricant. And if you want to have something on hand to clean yourself at the end, grab the Wash No. 3, a pH-balanced body wash and bubble bath.

Valentine’s Day Deal: There are currently no deals for Valentine’s Day. However, if you do plan on purchasing a bundle from Maude, their deadline for standard shipping is February 9th.

Where to Buy Sex Toys Online (2026)

Dame

Best for Beginners

Another women-owned company, Dame prides itself on its trademark pastel-colored, fun, body-safe toys and sexual wellness products that are made for people with vulvas. They have plenty of options for first-time players including the popular Pom Palm Vibrator palm-sized vibrator with a soft, flexible body that lets you explore freely. Pom’s compact, ergonomic design is discreet enough to leave out on your nightstand or take with you when you travel.

Dame also sells everything from pleasure products like massage oils and candles, lubes, and sexual health and hygiene products.

Valentine’s Day Deal: Dame is offering 20% off sitewide as part of their Valentine’s Day sale.

Where to Buy Sex Toys Online (2026)

Unbound

Best Woman-Owned

You can count on the woman-owned brand Unbound for a full line of brightly colored toys, lubes, and gift sets that are made with your body in mind. The other thing you can depend on them for is discretion: The brand name or items won’t show up on your credit card statement or the boxes the products are shipped in.

One of their top sellers is the stylish Flick vibrator ring. This chic, wearable vibrator has three speeds and is the ultimate naughty yet discreet accessory to wear for a night out. Reviewers love how it’s quiet, unassuming and just as powerful as a wand.

Valentine’s Day Deal: Currently there are no Valentine’s Day specials. However, you can sign up for their e-mail and get $10 off your first order.

Where to Buy Sex Toys Online (2026)

Ulta

Best Beauty Site

Ulta is probably not the first place you think to order sex toys online, but the brand recently expanded its offerings to include sexual wellness products. Along with your regular order of mascara and makeup remover, you can add an even more fun purchase to your cart.

In case you didn’t know, Ulta carries the cult-favorite brand Smile Makers. The company has been around for over a decade with the goal of normalizing female sexuality by bringing vibrators into mainstream retail. The cheeky Tennis Pro Ergonomic G-Spot Vibrator is designed for precise stimulation with a rounded and angled head for a targeted massage on the erogenous zone. Reviewers love how quiet it is and how long the battery lasts.

Valentine’s Day Deal: Currently, Ulta doesn’t have any specific deals related to sexual wellness products like vibrators. However, you may be able to find a coupon code to use or save on other Valentine’s Day products.

Where to Buy Sex Toys Online (2026)

Wanda

Best Travel Products

Girls Get Off have the perfect items for wanting pleasure on the go, meaning you can discreetly pack their products on vacation. Their whole mission is about de-stigmatizing female pleasure and focusing on making orgasms easy to talk about (and get)!

Their ultra-quiet Wanda wand is perfect for beginners and many still learning to embrace pleasure. it has “waterproof and feather-soft coating, to her captivating compatibility with all water-based lubes, including Juicee.”

Valentine’s Day Deal: Girls Get Off doesn’t have any deals specifically for Valentine’s Day. On the plus side, shipping is free and discreet.

Where to Buy Sex Toys Online (2026)

Organic Loven

Best for Couples

Organic Loven is a Black woman-founded and -owned shop for sex toys that makes materials the focus. That is, natural and body-safe materials that you can feel comfortable inserting… well, wherever you want to insert them. The brand offers all-natural lubes, vegan condoms, and organic toys, washes, and massage products. This website is also a good one to choose if you’re on a budget, as it’s helpfully split between “Tease Me” toys (under $100) and “Indulge Me” toys (over $100).

While they have gifts as varied as sex benches, harnesses, and metal pasties, we recommend the new Seduction Chloe Metallic, a compact vibrator designed for intense, targeted pleasure. With its rippled texture and silky smooth, body-safe silicone, Chloe touches all your sensitive spots.

Valentine’s Day Deal: Currently, they’re offering free shipping for orders over $100. You can sign up for their newsletter and get 10% off.

Where to Buy Sex Toys Online (2026)

Lovers

Best for Playful Toys

Founded in 1981 by a mother-daughter duo (iconic), Lovers is all about keeping things light, fun, and always sex-positive. That means they offer your classic Rose vibrators, butt plugs, dildos, and the like — but right alongside them are some tasty edible underwear (candy bras and G-strings!), aphrodisiac chocolates, and oral sex spray.

Our pick? The new and improved SnailVibe Curve Vibrator. The latest iteration of this much beloved product has all the best features of the original SnailVibe, with some exciting improvements to make it that much easier for you to cum out of your shell. A dual stimulation vibrator like no other, the SnailVibe Curve simultaneously gives you the realistic feeling of penetration with a new ergonomically curved shape that aligns better with the curves of your body.

Valentine’s Day Deal: Take 15% off Playboy Pleasure toys using the code PLAY15.

Where to Buy Sex Toys Online (2026)

Smile Makers

Best for Vulva-Friendly Toys

The folks at Smile Makers have vulvas on the mind, and the world is better for it. This brand focuses on bringing sexual wellness front and center — one of their goals is to “make vibrators available in everyday beauty stores” — by offering high-quality, body-safe, vulva-centric toys that bring pleasure by stimulating all the sensitive nerves of that area.

We recommend the Self-Exploration bundle, which includes the Firefighter for clitoral play and the Tennis Pro for all the G-spot orgasms you could ask for. Switch between them or work up to trying both at once and thank us later.

Valentine’s Day Deal: The Self-Exploration bundle is currently on sale for 25% off, so you can have a happy Valentine’s Day whether you’re with a partner or without.