TENGA @ AVN Expo: Their Bold New Product Launches for 2026

Every year, the AVN Expo brings together consumers, content creators, and hundreds of adult industry brands. This is the cream of the crop and it takes a lot to stand out here — but the TENGA booth definitely did!

TENGA hatched this brand over 20 years ago, and we’ve always been a fan of their distinctively textured toys and their dedication to innovative pleasure products. But one look at this year’s display makes it clear that they are rolling out a major strategy shift that focuses on engineering, aesthetics, and inclusive pleasure without sacrificing any of what we have come to know and love.

Read on to learn more about TENGA’s major new releases, the philosophy behind them, and what the TENGA team themselves has to say about them.

A Quick Look at TENGA Today

TENGA recently celebrated its 20^th birthday, and it’s now a real grown-up. The brand has over ¥10B in annual sales with over 200 products on offer across 73 countries.

And as befitting a real grown-up, TENGA has also expanded into holistic wellness and women’s self-care through their TENGA Healthcare and iroha sister brands. They have also demonstrated a true commitment to diversity and inclusion with their able! FACTORY, which is a production facility that supports individuals with disabilities.

Read on to learn more about TENGA’s newest sex toy products and how they exemplify this company’s growth in all areas.

TENGA at AVN Expo 2026

We were lucky enough to spend time at the TENGA booth, and the team shared their thoughts about their newest lineup:

“For two decades, TENGA has been on a mission to transform sexual pleasure into something that can be enjoyed openly and without shame. This 20th anniversary isn’t just a milestone; it’s a launchpad for the next generation of ‘functional beauty’ in the adult industry.”

The Big Launch: FLIP 360

TENGA is celebrating its 20^th anniversary, which apparently inspired them to revisit some of their most iconic products. The FLIP line is a testament to TENGA’s commitment to providing pleasure to bodies of differing abilities; this is one of the few sex toys where people with erectile dysfunction can start out “soft.”

The FLIP 360 Series is an upgrade to the already well-loved FLIP, and it looks like it came out of a sci-fi fantasy with its helical exterior, and the interior design (where it really matters!) is also very much twist-focused so that the internal elastomer can wrap and grip in all directions. On top of that, the FLIP 360 is also slimmer and more flexible than the classic FLIP, but like the original, it opens fully for easy cleanup. It also has an increased internal detail density, which is a big leap in stimulation quality compared to the original series.

“With the FLIP 360, we didn’t just want an upgrade; we wanted a reinvention. The helical exterior reflects the twist-focused interior, allowing the elastomer to grip and wrap from every angle, creating a 360-degree sensation that feels truly immersive.”

What Stands Out

• 360° stimulation created by the twisting, sculpted inner body
• Two distinct versions with different textures and sensations
• Slimmer, more ergonomic structure
• Familiar FLIP-Open design for easy cleaning

The New SPINNER DX: Bigger, Bolder, Thicker

TENGA’s SPINNER series is a line of compact strokers built around an internal coil that spins with each stroke and also creates a gentle suction. Each SPINNER is different, but they are all sensational. The SPINNER DX (deluxe) kicks it up several notches with some new developments.

“We listened to our community who loved the SPINNER’s unique motion but craved a more substantial feel. By increasing the elastomer thickness by 40%, we’ve created a ‘deluxe’ experience that offers deeper stimulation and a more robust grip.”

When we spoke with the TENGA team at AVN, they shared that the SPINNER line has been hugely successful (for both TENGA and SPINNER customers), but users also wanted something that felt more substantial in their hands. They created the DX to address these needs with more material, more texture, and more resistance.

The result is the SPINNER DX line, which feels substantial in the hand and produces noticeably stronger sensations — and, if you are a fan of the legacy SPINNER, you know that’s no mean feat.

What’s New About SPINNER DX

• 40% thicker elastomer material, which provides significantly more heft and tactile resistance.
• Increased internal elastomer for deeper, more intense stimulation
• Roomier interior to fit a wider range of sizes
• Still manual action, so always ready to go with no batteries or charging required

The Three DX Variants and Their Interior Textures

DROPS: rolling orbs that pulse and bounce

BUMPS: smooth, firm domes with a tightening squeeze

STEPS: spiral edges for a more intense, dynamic texture

paiRING: Vibrating Rings for Partnership and Playfulness

The paiRING series, created by TENGA in conjunction with their sister brand iroha, is another step forward in TENGA’s evolution. Their FLIP and SPINNER lines are bold and brash, and even more so in their latest incarnations. The paiRING toys are designed for a shared experience, and their vibe (so to speak) is soft and intimate.

TENGA’s paiRINGs are meant to be worn by the penetrating partner during intercourse. The vibrating tip is thoughtfully designed to stimulate both the clitoris and the base of the penis shaft. PaiRING’s single-button control feels intuitive, and the motor is quiet but powerful. You can choose from black, indigo, lime, or coral under the TENGA label or Very Peri and Coral Pink from iroha.

TENGA has sold vibrators designed for vaginas for a while, but has historically marketed towards penis-havers. However, they are now intentionally bringing couples into their fold. PaiRING is perfect here because it is approachable, accessible, and aligned with TENGA’s broader push towards inclusivity and intimacy.

It’s also being positioned as a lover’s gift, especially for Valentine’s Day. This is notable, since most pleasure products are marketed towards solo sessions rather than shared discovery.

“Expanding into products like paiRING is a natural evolution for us. We want to bring the same level of engineering and playfulness to shared experiences, helping partners explore intimacy and connection in an approachable, inclusive way. For us,  designing products for couples means crafting more than just functionality; it is about designing the emotions and dialogues shared between two people in the very moment of use.”

Two Versions

• PaiRING: Five levels of intensity, three patterns
• paiRING+: 1.5x stronger, longer body, one extra pattern

Key Features of the paiRING Series

The Larger Strategy Behind These Releases

Our talks with the TENGA team at AVN this year revealed a very clear pattern: these new products are not being sent off on their own. They are part of TENGA’s long game.

1. Engineering-Led Pleasure

TENGA is a tech company as much as it is a toy company. The FLIP 360’s twist mechanics, the reinforced elastomer of the SPINNER DX, and the sleek minimalism of paiRING all demonstrate that their products are a beautiful marriage of form and function.

2. Inclusivity as a Core Principle

Their global presence centers around accessibility and pleasure that doesn’t rely on gendered stereotypes. This is especially evident in paiRING, which is intentionally “for two” partners equally.

3. A Mature, Confident Brand Identity

TENGA was a slightly edgy, eggy disruptor in the adult toy industry twenty years ago. They have grown into an established global presence with a mission to embrace all bodies equally through:

• social initiatives (like able! FACTORY)
• sex education and healthcare (TENGA Healthcare)
• partnerships with brands and creators worldwide

Their 20^th birthday is a milestone that marks their impact on this industry.

4. Evolving User Expectations

Pleasure tech is no longer a dirty little secret (there are vibrators and cock rings on Walmart shelves!), and consumers have come to expect ease of use and cleaning, ergonomic shapes, body-friendly fits, powerful but quiet motors, and thoughtful accessories. All three new series — FLIP 360, SPINNER DX, and pairing — reflect that shift.

Final Thoughts: What This Means for TENGA Fans

TENGA’s 2026 lineup demonstrates that they are deep in a new phase of innovation and delivering bigger, smarter designs focused not only on sensation but on the total user experience. Whether it’s the “curves ahead” FLIP 360, the substantial new SPINNER DX, or the intimacy-first paiRING, these releases make it clear that this brand is confident enough to reinvent its classics while continuing to explore new categories.

Andy

Andy is a tech analyst covering major industry trends and emerging innovations. With more than 15 years of experience in Silicon Valley, he brings sharp insight and real-world context to every story.