Gamification Trends in the Sex Toy Industry: Putting the Play Back In Foreplay

What’s more fun than winning a game? Having an orgasm in the process, of course. The sex toy industry is moving the goalposts of tech integration, adding games to self-pleasure and self-pleasure to games. This winning combination is not as unlikely as it seems; in fact, it may be the way of the future. Blending cutting-edge technology with sex is where sex toy artists and entrepreneurs excel; adding a layer of competition, socialization, and whimsy is the cherry on top.

Why Gamification Is the Latest Obsession

Game lingo has long been intertwined with sex. That’s why some folks call sex “scoring,” getting to third base, or referring to someone who is sexually appealing as someone who has game or is a player. A role-playing game could just as likely refer to a rousing board game with friends as it could to a sexy night in a dungeon, and the overlap is so extensive that it’s been studied.

Haven’t tried gamifying your solo time yet? Maybe it’s time to change that. Games give structure to your imagination; they are a way to interact and challenge yourself while you accomplish your objective: to win or to get off. Games have rules, and if they’re well-made, they add a layer of difficulty that prevents you from getting bored.

The Motorbunny booth at AVN Expo 2026 had several gamification demos

That’s the secret ingredient: novelty. Gamification ensures that masturbation stays new, interesting, and nuanced. And it likely comes in direct opposition to a society that so frequently optimizes everything, sex included, to make it faster, more effective, and less exploratory. While some may wonder why sex is an experience that needs to be made more fun, it’s not gilding the lily. It’s destigmatizing desire, pleasure, and masturbation. And it decenters the idea that sexual pleasure can only come from a serious partner.

The My Sex Toy Guide correspondent’s recent attendance at AVN expo confirms that sex toy gamification isn’t the next big thing; it’s already here.

More Than One Way to Play

The game industry and sex industry began teaming up a long time ago. Old-fashioned sex games may conjure images of a pair of dice and handcuffs or a sexy game of truth or dare. What’s available now far surpasses anything that could result from a roll of the dice. It’s not that everything is becoming more sexual; it’s that everything is becoming more tech-integrated. Sex toy entrepreneurs are realizing that pleasure is expansive, and it can connect people through various interests like video games.

In-App Gaming

Plenty of sex toys come with app compatibility. These apps offer functionality that ranges from music syncing to tipping for adult content creators to allowing a long-distance partner to control your sex toy. But lately, many of the sex toy apps include games. In-app gaming allows your toy to respond to your performance in a game, giving you extra stimulation as you progress through levels and turning it off when you fail. While the player’s motivation may be at an all-time high, it can be surprisingly difficult to maintain hand-eye coordination while nearing climax.

Video Game Haptic Integration

Some sex toys have even more impressive haptic integration. With plug-in adaptations, they can translate the motion of a video game controller into sex toy stimulation, so you can play the games you love and receive pleasure simultaneously.

Me demonstrating the Fluffer Playmate Haptic Relay Plug-in with Mario Kart

Gamified Skill Learning

Certain gamified sex toys have the additional goal of helping you learn something, whether that be a new sexual skill or the ability to build up your endurance. These types of sex toy gamifications have more in common with sports than video games and can pleasantly affect your sexual wellbeing.

Gamified Cam Tipping

Cammers and online content creators are unsurprisingly at the forefront of tech-integration into sex. Certain platforms allow their viewers to feel more involved than ever. In addition to allowing the viewers to control a performer’s sex toy for a certain length of time, you can now interface with an adult content creator via Wheel of Fortune or dice-rolling to determine what happens next with their sex toy stimulations. This extra layer of spontaneity and chance can elevate a performance for both the viewers and the cam models.

Notable Game Changers

Some brands are early adopters—drivers, even—of this gamification phenomenon. Two notable entries that are literally changing the game are Motorbunny and Lovense.

Motorbunny

Motorbunny is leading the charge to gamify their sex toy offerings. They have long utilized games with their sex machines, but lately, they’ve taken it a step further. Not only are there next-level in-app games, but they have also crafted a line of devices called Fluffer that are made for gaming. The Fluffer Playmate Haptic Relay Plug-in is a wireless dongle that connects to any USB-C-ready controller. The gyroscope sends haptic feedback to a compatible sex toy, turning your remote control’s twists and turns into near-instant sensations on your device. That means that Mario Kart may help you finish first sexually while you finish first in the race. This is easily the most seamless blend of amusement and gratification on the market so far.

The Fluffer Playmate Haptic Relay Plug-in

The integration isn’t perfect yet, but no tech experience is. It is an enticing challenge to try to finish a video game as well as enjoy a vibrator or other device at the same time, but you are still essentially controlling the sex toy with the movement of your video game remote.  In a game like Mario Kart, it matters less how well you do in a race than how swerve-oriented the racecourse you choose is or how many power-ups you can snag. It feels like you’re adding a new element to your video gaming routine (arousal), rather than adding a new dimension to the sex toy.

If you don’t want to play your regular lineup of video games, you can sync your Motorbunny sex toy to in-app games. Motorbunny uses the Fluffer app for gamification, and its offerings are extensive. Expect arcade-inspired games, like Fappy Bunny, but also much more, including physics games and challenges that put your reflexes to the ultimate test.

What’s more, Motorbunny makes the entire process of selecting a sex toy fun from start to finish; you can even take a quiz to see which product would best suit your lifestyle. The shopping process feels gamified, and every element is enjoyable.

Lovense

Lovense has always been a tech-forward sex toy brand, but it is now incorporating games into some of its products. Their collection of integrated devices isn’t quite as vast as Motorbunny’s, but they are a close second.

The Lovense app is streamlined, sexy, and thorough. Yes, you can sync many of their offerings with your favorite porn, but there are recognizable games available too. There is anonymous control available via control roulette, which isn’t technically a game, but is an adrenaline-pumping way to reach orgasm. In their gallery, you can expect over twenty games, most containing familiar game-play mechanics. You may have played 2048, Tetris, and Sudoku, but there are also other games that are easy to play and offer varying levels of intuitive sensory feedback.

What’s Next

What can you expect to pop up next in the world of sex toy gamification? It’s hard to say, but I, for one, would be thrilled if gamification were to spread far and wide, even to board games. Give me Mmmmmonopoly, Sexy Clue, and naked Nerf wars. But before that, you can anticipate the line to continue to blur between amusement and pleasure. Perhaps virtual reality game-makers will partner with sex toy brands to create an immersive sex experience virtually with bots, AI, or long-distance players. Adult VR games are already widespread, but the ability to have a haptic feedback-sensing sex toy that can help people simultaneously orgasm would be truly next-level.

Perhaps the integration will become smarter, with more brands allowing in-game experiences less tied to controller movement to influence sex toy sensations. Whatever the future of gamification trends has in store for the sex toy industry, you can bet it will be more intuitive, full of surprises, and increasingly niche. The gamification of sexual pleasure suggests that we are going through a cultural revolution where more people are realizing that sex isn’t always that serious, and sometimes you can have just as much fun with a video game opponent as you can with a romantic partner. The normalization of pleasure feels like progress to this dedicated gamer.

Happy gaming!

Angela

Angela Kempf is a Denver-based writer whose sexual health writings have been published in a number of notable online publications. She enjoys B movies, yoga, traveling, and puns. When she’s not reading or writing, she’s usually on the hunt for the best tacos in town.
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